Company Overview

US Endoscopy, a subsidiary of STERIS Corporation, is a new product development company that focuses on device design and manufacturing in the gastrointestinal endoscopy and urology markets. With the guidance and direction of luminary physicians and nurses worldwide, US Endoscopy focuses on the most urgently needed solutions, ultimately providing better, more enhanced product options for clinicians. US Endoscopy was founded in 1991, with headquarters in Mentor, Ohio.

Services Provided

  • Design created by Arras Keathley
  • Front-end Development
  • Sitecore Architecture
  • Sitecore Development
  • QA
  • Deployment Support

Challenge

One of the main challenges faced by the team was building the new presentation controls in a manner that would support the ability for personalization of content via data source without changing any of the site architecture. This was achieved via some intelligent code development that allowed for the rendering of data from multiple site locations as long as the proper fields existed. Also, their site was originally built on Sitecore 6.4, at which time, certain DMS related best practices had not been formed, thus some tasks, such as personalization, could not occur.

Solution

Without changing the site’s core information architecture (IA) or upgrading the site, Paragon’s team successfully implemented the new design. New controls where built so the site could support future use of DMS and xAnayltics. At the time of initial build, the need for a mobile friendly site was not required as there was minimal need to support such devices. Arras Keathley designed the site with a mobile-first approach, to provide the it with an app like experience even when viewing on a larger screen. After a successful deployment, conversations began about upgrading to the Experience Platform to begin taking advantage of the new marketing features such as email and personalization.