Company Overview

Promega is a leader in providing innovative solutions and technical support to the life sciences industry. Promega Corporation’s 2,500 products enable scientists worldwide to advance their knowledge in life science research, particularly in genomics, proteomics, and cellular analysis. Our products are also used to support molecular diagnostics and human identification. Founded in 1978, Promega Corporation is headquartered in Madison, Wisconsin, USA, with branches in 15 countries and over 50 global distributors.

Services Provided

  • Sitecore Best Practices Audit
  • Sitecore Development


The Paragon team performed a review of the live Promega web site at The review focused on the quality of the initial site design and build, ability to upgrade and modernize the site, compatibility with medium-term enhancement objectives, and ongoing cost of ownership.

The overall assessment of the site in its current form was that it was properly architected but no longer adhered to proper best practices to provide the maximum fluidity and content authorship separation from IT. The site was built on a presentation paradigm, which significantly limits the ability to take advantage Experience Marketing (formerly Digital Marketing System, DMS) to provide visitors with a personalized experience and collection of detailed analytics from within Sitecore.

Paragon’s team felt their site and the organization would benefit from an information architecture and presentation review and redesign to allow the future sustainability and organizational return on future versions of Sitecore.

Additional general audit finding high points included:

  • Responsive Redesign Not Experience Marketing Compatible
  • Old Sitecore Information Architecture for Multi-lingual Support
  • Lack of Folder Structure in Layouts, Renderings, and Sub-layouts
  • Incomplete support for the Page Editor
  • Lack of workflow

The audit report also included noted Best Practices such as most major aspects of the site are properly constructed using reasonable architectural practices at the time it was built.

Since the competition of their Sitecore Audit, remediation work includes:

  • Created & Implemented a new workflow process with defined rolls
  • Update & Additions to Component Module for category pages
  • Create and Add a Dynamic Site Map Page
  • Created Pointers for Product Marketing Pages for the online Catalog in Sitecore
  • Created New Lab Startup – Functionality to allow for discounts and deals to customers who are setting up a new lab. Pages serve up country-specific pages based on which country the customer has chosen during their initial visit