Company Overview

Bob Evans Farms, Inc. is a growing family of regional brands. The company owns and operates nearly 600 full-service restaurants and a complete line of retail food products under the Bob Evans® and Owens® names. Bob Evans Restaurants are located in 19 states with a heavy concentration in the Midwest.

For more than 50 years, we've been bringing farm-fresh foods to our restaurant and grocery customers. Our success is built on the basics: high-quality food and excellent hospitality. This foundation along with our product development and consumer research is at the heart of our continued growth and solid financial performance.

Services Provided

  • Discovery
  • Sitecore Development
  • Sitecore Configuration
  • Sitecore Architecture
  • Sitecore Training
  • Sitecore e-Commerce

Challenge

Bob Evans needed to redesign and rebuild their legacy website and E-Commerce systems. Important user-centered features were missing from the online customer experience and the system was difficult to maintain. The legacy E-Commerce system required visitors to leave the main bobevans.com site to order food online, and was not able to track shopper preferences. Restaurant menu items had to be manually entered and updated in multiple places and the branding and messaging were not consistent across the entire online experience. The Bob Evans team knew it was time for a full platform rebuild.

Solution

Paragon’s team rebuilt the website CMS on Sitecore 7.1 with the Sitecore Digital Marketing System enabled, and implemented a Sitecore E-Commerce Services (SES) inspired back-end. The front-end of the website was decked out with a brand-new responsive design and online ordering system which is integrated with their point of sale system. The Sitecore e-Commerce system pulls restaurant menu data specific to each restaurant location and provides real-time menu item availability and pricing to customers who order online.

Paragon’s team also conducted training classes customized to the new Bob Evans website. Three classes, Sitecore System Administration, Sitecore Content Author Training and Sitecore Developer Training, were held at the Bob Evan’s headquarters in Columbus, Ohio. The training focused on content editing tasks, managing media files, workflows, search & SEO features, as well as Sitecore administration best practices, and helped to ensure the Bob Evan’s team gets long-term sustainable value from their new online customer experience platform.

"Paragon provided us with a resource that was able to quickly come in to our organization and add value, we have been working with him for years and he has become an integral and vital part of our team" – Renis Desai, Sr. Manager E-Commerce Systems, Bob Evans