Why upgrade to Sitecore XP 8.x?

Each release since Sitecore 6.0 has built greater capabilities to support marketing and allow IT to focus on performance and scalability. But taking advantage of the capabilities that enable context marketing and omnichannel digital experience requires an upgrade to Sitecore XP 8.x.

The latest release of the Sitecore Experience Platform (XP), Version 8.2, is based on years of industry experience. Sitecore has not only watched the market evolve; it has evolved with it, often advanced it, and always ensured that you have the right tools to deliver experiences that will help win loyal customers.

A whole new look

Sitecore XP 8 has a completely new user interface, providing a clean, consistent user experience for every Sitecore user. Sitecore 8.2 takes this one step further by providing even greater utility and usability for content authors and marketers alike.

The right insight at the right time

Sitecore XP 8 shortens the time it takes to gain insights, make a decision and take action. Sitecore’s Experience Analytics help marketers understand what is performing, and with whom. Sitecore also harnesses and analyzes data from non-Sitecore sites, CRM, ERP, and POS systems

One view of your customer

The Sitecore® Experience Profile™ for provides a single view of each individual customer, used for real time personalization, segmentation and analytics.

Continuous testing and optimization

With Sitecore XP 8, everything can be optimized. All content changes can now be automatically A/B tested, by any content creators.

Cross-channel experience delivery

Sitecore customers can now use Sitecore as a central hub to manage all of their digital properties, even non-Sitecore sites.

White Paper

Sitecore's white paper "Why upgrade to Sitecore XP 8.2" outlines the platform's evolution and what you gain from upgrading and migrating. Think of it this way:

  • Sitecore 6.x took you from basic web content management to web experience management
  • Sitecore 7.x shifted the experience from web-only to omnichannel digital experiences
  • Sitecore XP 8.x builds on the foundation that 7.x created and focuses on empowering your business and marketing users
  • Sitecore XP 8.2 delivers efficiency gains with the debut of the Sitecore Experience Accelerator, an add-on module, as well as express migration capabilities

If you're on Sitecore 6.x or 7.x, why go through the trouble of upgrading? This white paper will answer that question and much more.