Customers for Life: Technology Strategies for Attracting and Keeping Customers

Tuesday, September 23, 2014 @ 09:47

Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line. It can have a significant impact on a company’s continued profitability, with repeat customers driving sales as well as assisting new customer acquisition. And yet organizations on the whole are slow to wake up to the bottom-line benefits of attracting customers for life, and even slower to allocate the resources necessary to do so.

To shed light on this issue, Forbes Insights conducted a survey of 312 senior executives based in North America in July 2014. The respondents represented a broad range of industries. All companies represented had at least $500 million in revenue; 30% had $1 billion to $9.9 billion in revenue; and 19% had $10 billion or more in revenue. In-depth interviews with senior executives and experts add context to the data.

Download a pdf of the study here.