Event Recap: How to Use Data and Experience Marketing to Create Lifetime Customers

Wednesday, January 21, 2015 @ 01:00

Paragon, along with Sitecore and Microsoft recently held an event where thought leaders shared digital marketing best practices and steps needed to increase your customer engagement.

Lars Petersen

Connect author and Sitecore’s Director of Business Optimization, Lars Petersen, presented a step-by-step approach to get more value from your DMS including how to optimize the experience and improve conversions.

Marketing is undergoing a revolution to rival the impact of Gutenberg’s printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be “sold to” or “managed.” Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead using data to create customer experiences that are relevant and help win customers for life. View the Event Presentation PDF by clicking here.

If you missed our event and want to get inspired by what others have done to create relevant experiences and learn what you can do to get started on the path to create lifetime customers, let’s chat!