Matt Russo Joins Paragon as the Next Digital Marketing Specialist

Tuesday, May 13, 2014 @ 03:09
In this role, Matt will be responsible for helping Paragon customers capitalize on their digital marketing opportunities by helping them plan and manage their Sitecore Digital Marketing Suite (DMS) implementations.  This new role will dovetail with Paragon's extensive Sitecore development staff. 

The Sitecore DMS is a powerful Marketing Automation tool that allows businesses to provide unique and personalized experiences for visitors.  Many clients struggle with the technical aspects of the DMS implementation and also the proper architecture and configuration.  Having the DMS properly configured and customized is critical to a successful Sitecore end user experience and provides valuable analytics and automation.  

"Paragon is a leader in Sitecore implementations in the US, and there is a large demand for proven partners to provide the tools and advice companies need to properly leverage the DMS. Matt will be a great addition to our team, and will add value to our already comprehensive service." says Mark Atwood, Paragon’s President. 

Prior to joining Paragon, Russo served as the Marketing Manager of Web and Creative for SAI Global Assurance Services, a  certification body who provides  business improvement consulting, auditing and training to major brands around the world. His experience includes email marketing design and deployment, landing page optimization, search engine marketing and social media as well as web analytics, website implementation, project management and design.

In addition to his bachelor’s degree in Visual Communication and Illustration from Cleveland State University, Matt also studied Graphic Design at Ohio University. 

Matt Russo
Matt Russo - Digital Marketing Specialist