Sitecore User Group Conference NA 2015

Monday, October 12, 2015 @ 09:00

John Ours, VP of Technology & Strategy at Paragon Consulting, was a featured speaker at the upcoming Sitecore User Group Conference (SUGCON)

SUGCON NA 2015 took place on October 1st and 2nd in New Orleans, Louisiana and featured the latest insights and advice from the top Sitecore experts from around the world. This event was designed to enable developers and marketers to deliver distinctive, personalized, measurable and high-impact experiences that their audiences can relate to the most and, in return, giving them the ability to create customers for life.

Ours’ session, “Sitecore in the Digital Front Office: Turning Data into Action”, explored what it means to find the right data, best practices for gaining insights and how to use Sitecore to effectively take action in digital channels.

Like the rise of the ERP and its integrated systems in the back office, marketing technology platforms are swiftly being stitched together to form a “digital front office” to manage and track all forms of customer interaction and engagement. It is in this environment that the web CMS and the analytics platform are quickly moving from stand-alone marketing tools to players in a larger digital ecosystem, and few are as well positioned to take advantage of this transformation as Sitecore. But as the footprint of the technology increases in the front office so does the volume of data available to the marketer, most of which is noise, part of which is interesting, and some of which is actionable.

John Ours has been architecting and developing enterprise class web sites for 15 years and working in Sitecore since 2008. In his current role as VP of Technology and Strategy at Paragon John oversees a team of 65 technical resources including 50 Sitecore-certified developers as they build and maintain web sites for customers around the world. As an architect he has designed major web systems for organizations like GE, Charles Schwab, Ernst & Young and the Cleveland Clinic among many others. John is a frequent speaker on the topics of Sitecore, Marketing Technology, and industry trends at thought leadership events around the region. When granted a few free minutes by his three kids, John enjoys playing guitar, working on cars, and taking stuff apart.

Missed the session or want to learn more?



John Ours