Building a Pragmatic Personalization Program
Featuring Guest Speaker: Ted Schadler, VP & Principal Analyst at Forrester
Personalization is a top priority for 68% of firms, and the rest are wondering how they can deliver better digital customer experiences. But personalization is hard, even within a single touchpoint such as email marketing or web engagement. It's harder still to treat customers in a personal way across all touchpoints and steps in their journey. But to improve your customer engagement and the value you can deliver, you must tackle personalization at scale.
Fortunately, new approaches and technologies, from reusable micro segments to algorithmic learning systems, offer more capability and opportunity for companies bold enough to rethink their approach.
In this session, Forrester analyst and author,
, will introduce a new approach to personalization, one that blends customer experience, business value, agile development, big data, and a personalization architecture. Ted will bring customer stories to highlight the customer-first approach to personalization. He will introduce you to techniques you can master and bring back to your company to drive a pragmatic, agile approach.
Thursday, July 27
5:00 - 7:00pm
Fleming's Steakhouse & Wine Bar at Eton
28869 Chagrin Boulevard,
Woodmere, OH 44122
Presentation starts at 5pm, with networking to follow. Complimentary drinks & appetizers provided
Come share in the experience! We look forward to seeing you there.
Seats are limited
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